Find the selling price from cost and margin — or reverse-calculate any value.
Setting the right selling price starts with understanding markup — how much you're adding on top of your cost price. This calculator works in three directions: find your selling price from a cost and target markup, work backward to find the cost price from a selling price and markup, or calculate what markup percentage you're already applying given both prices.
Is markup the same as margin?
No, though they're related. Markup is profit as a percentage of cost price; margin is profit as a percentage of selling price. The same profit amount produces a different percentage depending on which base you're measuring against.
What markup is typical in retail?
This varies widely by industry — general retail often runs 50-100% markup, restaurants can run 200-300% on menu items, while wholesale distribution tends to run much lower, often 15-30%.
Why would I calculate cost price from a selling price?
This is useful when you know what you want to charge and what markup percentage you're targeting, and need to work out the maximum you could pay a supplier while still hitting that markup goal.